🗺 Your campaign playbook — the 5-phase timeline
Reverse-engineered from when you actually act across all 38 campaigns. Budget figures = the winners' (ROAS ≥ 1.1) curve.
💰 Budget ramp — your scaling curve
Winners keep scaling; the median campaign stalls at ~R$500. The plan: follow the green line.
🎬 Where your effort goes, by campaign age
% of changes by type at each phase — proves the timeline above
▶ Launch a NEW campaign — your step-by-step plan
The exact sequence to copy, with your best-performing options pre-filled
🏆 What works — ROAS by your choices
value-tracked campaigns, spend > R$5k
📈 Launch timeline — results improved over time
each bubble = a campaign · x = launch date · y = ROAS · size = spend
📋 Your launch sequence (what you did, in order)
every campaign by launch date, with options & outcome
🤖 The automation to replicate
🧩 Campaign Data — assets & settings extracted from the change history. Responsive-display-ad assets (headline · description · final URL · business name · keyword) and campaign-level exclusions (negative websites · negative YouTube channels). Click a card to view that list; filter by campaign or search; export to CSV.
📈 Campaign Strategy — per-campaign bid-strategy journey (Max Conversions → Target CPA → Target ROAS…), Target CPA/ROAS changes over time, and day-by-day budget switching. Click a campaign row to load its timeline. Sort by Total Spend to spot best & worst.
All campaigns — spend & strategy overview
click a row to load its strategy timeline · click headers to sort (default: total spend)
↑ Select a campaign above