🗂 ORIGIN is Origin Infotech's large-scale Android app-install operation (account AWSM) — a portfolio of utility apps: Messages/SMS (Dominic), Gallery/Photo (Jhon Webos · Fittnes · River · Rustom), Video Maker, Alarm · Calculator · Notepad · AI Chat · Phone Call · Contacts and more, promoted via Universal App campaigns on Target ROAS / Target CPA. Across 2,380 campaigns it spent ₹490.7M → 30.96M installs from 1.91B impressions, tracking ₹343.3M of value (0.70× ROAS). Built from the 14 screenshots shown at the bottom.
Cost & installs by campaign (top 12)
₹ spend (bar) vs installs (bar) · INR · sorted by spend
Installs share by app group
Messages · Gallery · Video · others
Campaign performance — top campaigns
top 15 by clicks · click headers to sort · totals row = whole account (2,380 campaigns) · a few long names were partly cut off in the photos and are marked …
🌍 Geographic breakdown — campaign × county × month
drill-down by matched city/county (top 17 rows shown; the full view spans 1,838,918 rows) · click headers to sort
Conversion actions — goals & tracking
across 4 goals (Downloads · Purchases · Page view · Engagement) · top actions shown of 270 total
Change history — what the operators did
📷 Source screenshots (14)
click any image to enlarge
📂 Original source files
the 14 WhatsApp screenshots this page was transcribed from (also shown in the gallery above) — download the full set